Influencer Marketing for Brands by Aron Levin

Author:Aron Levin
Language: eng
Format: epub
ISBN: 9781484255032
Publisher: Apress

2.On a scale of 1–10, how likely are you to recommend our service/product/brand to someone you know?

3.How would you describe our service to your friends?

What you’ll discover when you run this type of survey to your customers is absolutely mind-blowing.

The first question is the most powerful of all, as it will reveal exactly how your product is perceived in the market. You’ll have to analyze each response individually and look for recurring themes and keywords. Pay attention to the answers. This can feel like a daunting and time-consuming task…but take the time, and you’ll instantly know more about your customers than anyone on the planet.

You’ll discover what promises your customers are making to their friends, and by following up with the second question, you’ll see if the promise is fulfilled or not. These are the conversations that are taking place around dinner tables, in emails, over coffee, at schools, workplaces, and on the morning commute—whether you like it or not. If you’re seeing a large proportion of your growth coming from friend referrals and many of the referrals are expressing that they’d recommend your service to their friends, you’re on the right track. The third and final question will help you understand what parts of your service they are impressed by.

You’ll also learn that there will be multiple clusters and segments representing different needs, problems, and solutions. This is what I did at Spotify (and more recently for several other clients) to uncover exactly what customers in different segments, age-groups, countries, and cohorts were saying about the service, product, or experience they’re selling. Incorporate these commonly occurring themes into your next influencer marketing campaign, and you’ll amplify your existing word of mouth. As a bonus, it will help your existing customers distinctly express what you know will resonate with the way they already talk about your brand or services.

Footnotes

1https://techcrunch.com/2018/06/20/instagram-1-billion-users/

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